If the report from Business Insider is correct, then Apple is already working on the iPhone 8 and the bulk of the research and development is currently being carried out in Israel. Although it was supposed to be a secret, an employee of the office in Israel had apparently let the media in on the ongoing project. From what was heard from the source, it seems like Apple did take the criticism for not being innovative with their iPhone 7 quite seriously and is planning to introduce a radically
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